Obi app is also coming abroad…

The German hardware store group Obi has begun making its digital platform and app “Hey Obi” available to its foreign markets. After Poland, the platform has now also been introduced in the Czech Republic and Slovakia. “Hey Obi” was launched in Germany and Austria in 2020.

Obi now reports more than seven million active accounts and a measurable increase in sales in cross-channel business. In Poland, “Hey Obi” has acquired more than 150,000 new user accounts since its launch in June 2024.

Max Backhaus, Head of CRM at Obi, explained the current status at the 4th Virtual DIY Summit. The app helps “to understand the needs of our customers much better and thus to be able to enable them much better for their projects.” Obi relies on a “glocal” approach, combining global efficiency with local expertise. According to the company, the average revenue per cross-channel customer is…