Reward campaigns for vaccine retailers: Flexible rewards from Giant Food

Giant Food Flexible Rewards members will receive bonus points this cold and flu season when they get their vaccine at one of the retailer's in-store pharmacies to encourage shopper adoption. The campaign will reward shoppers with 500 Flexible Rewards points for up to eight members of a household for receiving their flu and COVID-19 vaccinations. The points earned can be used by shoppers to redeem for groceries, gas and more.

Paul Zvaleny, Director of Pharmacy Operations, spoke about the campaign for Giant Food Flexible Rewards members and said, “We are committed to increasing access to quality healthcare and improving the health of our community. Our goal is to ensure that everyone has the opportunity to protect themselves. They do their part for themselves and their loved ones and contribute to a healthier and safer community for everyone.”