Shop up to 50% off benefits and more

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National Brow Day isn't just a celebration of all brows, whether thick, thin, fluffy or tattooed. This year, the celebration takes place on Wednesday (October 2), and just like National Mascara Day, it gives your favorite makeup brands an excuse to slash prices on popular eyebrow products.

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Today only, get up to 50% off everything from brow gels, pencils, markers, and even tweezers to enhance your brows without breaking your budget. These include luxury brands like Benefit Cosmetics, whose eyebrow products have gone viral on TikTok. Instead of waiting for Prime Day or Black Friday, you can purchase a brow pencil for the price of a single product for the beauty lover in your life and for yourself.

However, you shouldn't wait too long, as the most talked-about eyebrow products are already sold out – and since the sale only lasts 24 hours, you only have today to get up to half off.

Eyebrow trends are here to stay and you'll find that most eyebrow tools offer multi-purpose features that can adapt to ever-changing trends. However, you don't have to scour the internet yourself to stock up on makeup. Read on to find out more.

What are the best deals for National Brow Day?

To help you get the highest discounts, ShopBillboard Below, we've rounded up the best National Brow Day deals for you to stock up on.

Sephora

Benefit Cosmetics 24-HR Clear Brow Gel

$13

$26

50% discount

$13

$26

50% discount

$13

$26

50% discount

The ShopBillboard The author absolutely loves Benefit Cosmetics' clear brow gel – and now it's on sale for 50% off. Not only does it come with a dual-ended brush to help you shape your brows exactly the way you want, but the formula dries quickly after application and keeps hair in place all day, every time to achieve a professional look.

QVC

IT Cosmetics Brow Power Brow Duo Pencil

Another popular choice is IT Cosmetics' Brow Power Pencil Duo, which comes in auburn, blonde, taupe, and dark brown. As you create your brow shape, the tip uses a break-resistant formula to ensure a seamless application.

Sephora

Urban Decay Brow Blade 2-in-1 eyebrow pencil + waterproof pencil

$23

$28

18% discount

$14

$28

50% discount

$14

$28

50% discount

For under $15, you can snag Urban Decay's 2-in-1 Brow Pencil, which gives you twice the product in a compact size. On one side there is a conventional pencil with which you can draw and shape the contours of your eyebrows, on the other side there is a thin pencil with which you can draw hair-like strokes.

Amazon

Anastasia Beverly Hills – DipBrow Pomade

$11.50

$21

45% discount

$11.50

$23

50% discount

$11.50

$23

50% discount

Enjoy up to 50% off Anastasia's top-rated eyebrow gel. This is also the lowest price it has dropped on Amazon in the last 30 days. There are 11 shades to choose from to suit your hair. The formula is also smudge-proof and waterproof for a long-lasting look.

Amazon

eleven Instant Lift Eyebrow Pencil

You can get Elf's brow pencil for just $2, which is also one of the cheapest options on this list. The dual-ended design features an eyebrow pencil on one side to shade and define your brows, while the coil end is fluffed and blended to create a more finished look.

Sephora

MILK Makeup Kush Fiber Eyebrow Gel

Milk Makeup is practically giving away its brow gel with this 50% off offer. The formula uses a hemp-derived cannabis seed oil to help condition and blend the hair, while the brush's heart-shaped fibers apply a light tint to your brows to define and shade as needed.

Sephora

Kosas Brow Pop Nano Ultra-Fine Detailing + Feathering eyebrow pencil

$11

$22

50% discount

$12

$24

50% discount

Kosas aims to give you a feather-light look with this eyebrow pencil — all for just $11. In addition to a compact design that you can slip into your purse, the pen features a one-millimeter tip to create hair-like strokes while using vegan and cruelty-free ingredients.

Goal

Grande Cosmetics GrandeBROW Brow Enhancing Serum

Give your brows a spa-inspired treatment with Grande Cosmetics' brow serum. At 30% off, you can get a four-month supply for nearly $50 instead of the more luxurious $73 price, and can promote hair growth through the use of vitamins, antioxidants, and amino acids that help replenish sparse spots.

Ulta Beauty

Micro Brow Dual-Ended Pencil & Spoolie

Morphe's brow pencil has over 1,000 reviews for a reason – it's so popular. Not only do the pens offer 10 shades to choose from, but they also feature an easy-to-pull tip and a built-in spoolie that fluffs, brushes and blends your brows for all your makeup looks.

Ulta Beauty

Sally Hansen Raise Some Brows slanted tip tweezers

Sally Hansen's tweezers are 30% off, bringing the price down to just $6. The beauty tool features a beveled tip for extra precision when plucking your eyebrows and a textured handle for comfort.

You can find further product recommendations here ShopBillboardis a roundup of the best travel-friendly beauty products, travel makeup bags, and freckle sticks.

Shop up to 50% off benefits and more