FaZe Clan Earns $12 Million in Viral Month-Long Twitch Subathon, CEO Banks Reveals

FaZe Clan, one of the biggest names in esports and entertainment, concluded its viral Twitch subathon on September 30, 2024 after a full month of non-stop streaming. Following the marathon broadcast, FaZe CEO Ricky Banks revealed the incredible amount they had earned: a staggering $12 million.

The past year has been a turbulent one for FaZe Clan, which underwent a major restructuring in April 2024. The organization, known for its significant influence in esports, has faced public backlash over its internal operations, particularly from some of its own members. After regaining control of the company, FaZe co-founder Ricky Banks took bold steps to restore its reputation. He made sweeping changes, laying off almost all employees and content creators and bringing in new faces like Jason the Ween and FaZe Lacy, two rising stars in the world of content creation.

As September approached, FaZe Clan joined the trend of subathons – a popular event where streamers broadcast non-stop for days, sometimes even weeks, with the goal of gaining as many subscribers as possible. During the 30-day event, FaZe's streams were filled with a number of viral moments. Some of the most memorable included hiring a Kanye West impersonator to trick a McDonald's restaurant into offering free food, being disrupted by earthquakes in Los Angeles, and even having the police called on a false report of a double murder became.

@fsclipsss #jasontheween #fazeclan #faze #twitch #subathon #clips #fazerug #fazejason #stableronaldo #lacy #fyp #foryou ♬ Original sound – fsclips

The subathon ended with an emotional finale. Banks was visibly moved as he expressed his gratitude to his crew and praised them for helping restore FaZe Clan to its former glory. The event marked a milestone for the organization, both in terms of revenue and exposure, which Banks highlighted in a later interview.

On the Full Send Podcast, hosted by Kyle Forgeard, Banks announced the massive earnings from the subathon. While he declined to comment on how much each streamer earned, he revealed that the group collectively made about $12 million during the month-long stream. Forgeard, shocked by the number, called the figure “absurd.” Banks also revealed another impressive statistic: 35 million total hours watched during the subathon, cementing FaZe's success in the streaming world.

FaZe Clan wasn't the only one to cause a stir in September. VTuber Ironmouse also reached a major milestone, becoming the most subscribed Twitch streamer of all time during her own subathon. Her record-breaking performance even earned her praise from Twitch and previous record holder Kai Cenat.

FaZe Clan's subathon not only increased its revenue, but also solidified its position in the world of esports and content creation. It marked a triumphant chapter in their journey back to the top, showcasing the power of community, perseverance and viral content in today's entertainment landscape.

Shivam Kumar

Hello, I am Shivam Kumar. I am pursuing a journalism degree from IP University. I love the art of writing and look forward to learning more about it. I also love traveling and experiencing new things every day…