Optimize your players' shopping experience with PayRank

For game developers looking to serve their diverse player base, remaining competitive in a global gaming market can be challenging. For players in different regions, providing the correct payment method is often the difference between a successful purchase and an abandoned cart. In the US alone, 22% of consumers abandon their shopping carts due to complicated checkout systems, while 13% abandon their transactions due to a lack of preferred payment methods. But what is the best and most efficient way to reduce friction between players?

Enter PayRank, an innovative algorithm in Xsolla's Pay Station system. Developers can simplify global transactions with flexible checkout options while presenting players with the most relevant payment methods. By intelligently suggesting the most relevant payment options to each player, PayRank streamlines the checkout process and increases conversion rates.

What is PayRank?

PayRank takes the guesswork out of choosing the best payment method for your players. This state-of-the-art algorithm displays options and then ranks them based on individual player preferences and market trends. By analyzing user location, payment history and regional preferences, PayRank tailors the payment experience to each player's unique needs. From first-time players to your loyal fans, PayRank ensures they see upfront the payment method that works best for them. This approach maximizes conversion rates and requires no additional coding for integration.