Prime Big Deal Days watch deals: Timex, Bulova, Fossil and more

Update 10/24/24: We're starting to check which watches are on sale ahead of Prime Big Deal Days. Watches, a vast and diverse product category, are a vast world unto themselves. Expect the deals here to come and go quickly.

On October 8th and 9th, an event will be upon us that will cause a stir throughout the retail world: the Prime Big Deal Days. There will be offers in the run-up to the event, from Amazon and even outside of it. And that means great watch deals for all of us, from those looking for one of the best casual watches to those who demand the best watches from luxury watch brands. We can't be sure you'll like every watch on this list, but there should be something for everyone.

Timex Expedition Scout 40mm Watch – $40 $65 38% discount

Is there anything more classic than a green field watch from Timex? A field watch is great for outdoor exploration and is usually built to withstand some damage. The muted green color scheme evokes a sense of exploration and adventure. Check out more Timex Big Deal Days deals if you like this one (they are). high affordable there too!)

Casio G-Shock GA-2100 (Red) – $66 $99 33% discount

If you can't recommend a deal for your everyday clothing, what deal can you recommend? This watch can handle bumping into things with my arms and being casually thrown onto my bed, while also keeping my head away from my phone when I want to know what time it is. It also adds a lovely pop of red to my wardrobe with lots of muted colors. I got mine on sale for $70 (they often go on sale), and now you can beat me to it for $66. Check out more of these in our G-Shock Big Deal Days or Casio Big Deal Days reports.

Swatch BIG BOLD (Blue) – $105 $125 16% discount

When it comes to fun watches, Swatch is a big deal. Omega and Tissot are there Pattern group, after all, not the other way around. The low-priced watches don't often get big discounts or no discounts at all. Declare your love for casual watches fearless with this striking blue 47mm watch.

Fossil Bluebreaker – $166 $230 28% discount

Fossil's Blue Breaker sports watch features a dial that looks like undulating waves on the sea, with the hour markers appearing to almost float above it. That, a classic metal band and small orange accents make for a real eye-catcher.

Diesel Mr. Daddy 2.0 DZ7480 (Red) – $347 $450 23% discount

Diesel creates watches with unique, refreshing designs that help you stand out from the competition. This watch with “ONLY THE BRAVE” written on the top really evokes that feeling. It features a lot of dials and cool displays with a stainless steel and enamel construction.

Luminox NavySEAL Carbon Compound 3500 – $409 $495 17% discount

We recently named Luminox one of the most recognized military watch brands, and this Navy Seal watch shows exactly why. It features a self-powered lighting system that provides a constant glow for up to 25 years to ensure optimal viewing always visible.

Hamilton Watch Khaki Aviation Pilot 42mm – $895 $995 10% discount

This is one of those classy black watches with crisp white numerals and a sophisticated sense of style. It shows the day of the week in a full word at the top, an easy-to-read layout, and the date in a numeric window at the bottom.

Bulova Frank Sinatra “The Best is Yet to Come” – $1,050 $1,275 18% discount

This watch is elegant and classic at the same time. In addition to the gold-colored plating and hands, the watch includes a copy of Sinatra's signature and iconography of his hat. It's designed to reflect Frank Sinatra's style, if you can keep up with that. Grab it as it approaches the $1,000 mark.

How to choose a watch on Prime Day

The three steps to choosing a watch on Prime Day are as follows: choose your price and size, find your preferred look, and then look again.

Choosing a price for your Prime Day watch is different than normal times. The highest quality watches are not offered for sale in bulk like others. That's simply not necessary. But mid-range and low-end watches have a chance of really dropping in price at this point. Finally, remember that you really don't need to spend $1,000 or multiples of that amount to get a great watch. Something inexpensive to give you the time without interacting with your phone and starting doom scrolling will do the trick.

Next, take a look at the watches in this price range. Just look and absorb quick unconscious feelings. Maybe you like metallic watches or prefer organic ceramics. Do you prefer stately black or intense yellow watches? Is the design simple, like a clock, or strange and abstract? Let your gut feeling speak for itself.

Once you've finally decided on some discounted Prime Day watches, go back and take a look at the details. Are they smooth? Do they have transparent parts? Double-check that the size is right for your wrist, look for a date window, and find out what other additional dials (also called “complications”) do.

How We Chose These Prime Day Watch Deals

In many ways, creating a proper guide to Prime Day watch deals is a nightmare. The space is large and you are likely to ignore others' tastes. Watches can be practical, casual, luxurious or silly curiosities and everyone has their own perspective.

Here we have focused on affordable offerings from well-received brands. We found watches in a variety of colors and styles, giving equal consideration to classic dials and unique offerings.

And of course, we found watches with good discounts and price points compared to other watches of their style, brand and manufacturer. Whenever two watches occupied the same niche, we were guided by price and discount, as befits bargain writers.