How Taylor Swift's connection increased the NFL's brand value and what players think about it – Firstpost

Pop star Taylor Swift has been a regular at GEHA Field at Arrowhead Stadium since she began dating Travis Kelce of the Kansas City Chiefs, and her presence at NFL (National Football League) games has led to a massive increase in the brand value of the sport tournament . Swift's presence at NFL games has also been appreciated by NFL players, who feel it increases the league's popularity.

A recent survey of NFL players was conducted by The Athletic and the majority of NFL players said the league benefits from the singer-songwriter's presence. 74 of 102 players surveyed felt that Taylor Swift at NFL games helped the league increase its popularity, while only five found it negative. 23 players had no opinion.

One of the players who supported Swift's presence at NFL games believes that it can help increase football players' salaries.

“I think it was positive for the league. At the end of the day, it's a business and you need to keep as many eyes on it as possible. “She brings a lot of eyes with her, so if that increases the salary cap, I don’t think anyone will be that upset about it,” the player said.

What impact does Swift have on the NFL?

Another player felt like she was receiving “unnecessary coverage” and that Swift “isn't the NFL,” but as previously mentioned, only five out of 102 players were against Swift regularly attending NFL games.

Taylor Swift has had a huge impact on the NFL's brand value and contributed to its growth. This has already been established.

Earlier this year, the firm Apex Marketing announced that the pop star helped generate $331.5 million in additional brand value for the Kansas City Chiefs and the NFL. Additionally, the NFL has seen a massive increase in viewership among female fans, now at its highest level since 2000. There was a sharp increase in viewers between the ages of 18 and 34, clearly showing the influence of the 34-year-old music sensation.

Why did Taylor Swift skip Travis Kelce's NFL games?

Given Swift's enormous influence on the NFL, it's no surprise that the media is littered with news of her missing a few games recently. There was also speculation that her relationship with Kelce was not the same, but an insider debunked the reports. According to the source who spoke to Page Six, Swift missed the Kansas City Chiefs' road game against the Los Angeles Chargers for safety reasons.

“She has worked with Arrowhead so many times that they feel comfortable and at ease. “When you go to all sorts of stadiums, you have to send a team in advance,” the source said.

Some US media outlets have also written that with Kelce losing form, Swift wants to stay away from games and allow the tight end to rediscover his form.