San Jose's Santana Row opens cosmetics store and premier restaurant

SAN JOSE — Santana Row has landed more merchants, including a cosmetics store, a high-end restaurant and a pop-up car dealership, as San Jose's mixed-use neighborhood experiences a recent resurgence.

Bluemercury, a cosmetics and beauty store; Augustine, a high-end restaurant; and Porsche NOW, a pop-up vehicle store, have signed leases at Santana Row, a destination center of shops, restaurants, apartments, offices, entertainment centers, hotel amenities and open space in west San Jose.

According to Federal Realty Investment Trust, Santana Row's primary owner and developer, here are some details about the new dealers:

– Bluemercury, a luxury cosmetics store, has developed a “customer-first service model that emphasizes hyper-personalized, high-quality beauty interaction.”

— Augustine aims to offer a “chef-driven dining concept with deep local roots.” The new San Jose restaurant is backed by Bacchus Management Group, which founded Michelin-starred establishments such as The Village Pub in Woodside and Selby's in Atherton.

— Porsche NOW is a new sales concept for luxury vehicles that allows visitors to interact with the Porsche car brand.

In addition to the retail leases, Santana Row has managed to attract a number of office tenants and technology expansions in two office buildings in the mixed-use district:

— Cisco Systems will move some employees and operations from San Francisco and North San Jose to Santana Row, increasing the tech giant's presence in the mixed-use neighborhood.

— Artificial intelligence company Couchbase has leased 250,000 square feet at One Santana West, a new office building on South Winchester Boulevard across from Santana Row.

– PwC Group, a professional services giant, has leased 130,000 square feet at One Santana West.

– Acrisure, a fast-growing fintech company, has leased 29,000 square feet at One Santana West.

Negotiations are currently underway to bring more office tenants into the new One Santana West office building to fill the workplace location. A Santana West totals 376,000 square feet.

The Porsche NOW store is already open on Santana Row near the Hotel Valencia. Bluemercury and Augustine are scheduled to open during the holiday shopping season in November or December.

Originally published: October 3, 2024 at 5:30 am